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The Language of Colours

by Tim Maly (1447 words)

The Munsell Color System catalogues the broad range of colours perceivable by the human eye and reproducible by imaging technology. Its colour space is based not on theoretical ideals, but on empirical observation of what the average person can actually see.

‘Do you see the same red as me?’ It may seem like a strange question, perhaps the musing of a child or philosopher trying to understand the nature of perception and reality. But it may be a serious enquiry from a brand manager trying to ensure visual consistency across a product line. Coke red, after all, is different from BBC red, Canon red, Levi’s red, LG red, Red Cross red and so on.

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